Lead generation is the process to cultivate consumer interest or inquiry into products or services of a business.

For example:

You went to a conference and you collected your potential customer’s emails, that is a lead for your sale.

It is a process of searching for suitable customers for your product or service, those who show interest in your offer. There are different techniques for lead generation, which has gone through substantial changes in recent years. New techniques have arrived, leaving behind the old traditional techniques.

Lead generation is important to scale up sales and business growth. Marketing strategy has been transformed and upgraded to different levels, so business owners and/or marketers need to build a continuous relationship with buyers instead of attracting customers with mass advertising and emails.